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Learn More about Mobile First Index

You are probably aware that Google has already started working on mobile first index. If this is a new term to you, note that the new index will give priority to the mobile version of websites for ranking signals after which your desktop version will follow in the event that you don’t have a mobile version. This comes as no surprise considering that a big percentage of users on Google have ditched desktop in favor of mobile devices when searching online. This goes to say that your roofing website needs to incorporate this new algorithm if it is to remain relevant. Though most of your clientele are not fond of using mobile devices, mobile first index is still a must-have in light of the fact that it entails suitable SEO practices. Outlined below are pointers to help you know of changes that your website needs.

It is no secret that a website that loads in the shortest time possible is the delight of every user. Making sure that your webpage is in a position to offer this is advantageous when it comes to mobile ranking and good thing is that there are ways that can help achieve this. Optimizing images to smaller sizes is advised reason being large one do slow down sites. Removal of unnecessary characters without changing functionality of the source code also helps in making loading quicker. Browser caching stores resource files of websites and this helps in achieving the same. Redirects also need to be reduced for the reason that they at times need the website to reload and thus slowing the entire experience.

Considering that JavaScript and the likes were in the past known to cause drag in mobile device, blocking them was the best thing to do. Things have however changed with the advent of the smartphone that is now equipped to handle such. Some smartphones will even outshine computers thus eradicating the need to block elements such as JavaScript. Bear in mind that smartphone Googlebots can process the images as well as categorize them meaning it would be advantageous if they were included.

Lead generation is an important component but pop-ups are a sure fire way of interfering with this. The frustration that pop-ups place on your user is immense and this causes decreased rankings due to high bounce rate. It would thus be good to ensure that you do away with pop-ups for your mobile site.

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